Book Summary: The 12 Week Year

The Challenge

• The Core Question: How can some people accomplish so much while most people fail to reach their potential?
• The Authors' Quest: To help individuals, teams, and organizations perform at their best and live the life they are truly capable of.
• The Missing Link: The barrier standing between you and your potential is not a lack of knowledge, intellect, or information, but a lack of consistent execution.
• The Execution Problem: Even with access to knowledge, great ideas, and resources, people struggle to implement and follow through, leading to suboptimal results.
• The Promise: The 12 Week Year system can help you substantially increase your current results, lower your stress, build your confidence, and feel better about yourself by focusing on the right activities and maintaining a sense of urgency.

Things You Think You Know

• The Myth of the Calendar Year:
  • The traditional 12-month calendar year is an arbitrary construct that often fails to drive the results we desire.
  • Many people and organizations get caught up in the cycle of the calendar year, waiting until January 1st to make changes and improvements.
  • The 12-month calendar encourages a reactive, short-term mindset rather than a proactive, long-term focus.
• The Fallacy of Perfection:
  • The pursuit of perfection can be a trap that prevents people from taking action and making progress.
  • Perfectionism leads to procrastination, indecision, and a focus on minor details rather than the big picture.
  • Embracing imperfection and taking imperfect action can lead to greater results than striving for an unrealistic ideal.
• The Lie of Motivation:
  • Motivation is often seen as a prerequisite for taking action, but it can be unreliable and fleeting.
  • Relying on motivation alone can lead to a lack of consistency and discipline in achieving goals.
  • Developing habits and systems is more important than relying on motivation, as it provides a more sustainable path to success.
• The Myth of Time Management:
  • Traditional time management techniques often fail to address the underlying issues that prevent people from achieving their goals.
  • Time management is not about doing more in less time, but about focusing on the right things and making the most of the time available.
  • Effective execution and a results-oriented mindset are more important than simply managing time.

Redefining the Year

• The Pitfalls of Annualized Thinking:
  • Annual goals and plans often limit performance by creating a false sense of time.
  • Individuals and organizations believe their success or failure is determined by annual results.
  • Annualized thinking leads to procrastination and a lack of urgency.
• The Power of Year-End:
  • The final months of the year see a spike in activity and focus as the deadline approaches.
  • The sense of urgency and commitment at year-end is what the author aims to create throughout the year.
• The 12 Week Year:
  • Concept adapted from periodization in athletic training, focusing on short-term goals and intense execution.
  • Redefining a "year" as 12 weeks creates a continuous sense of urgency and a bias for action.
  • The 12 Week Year forces you to confront lack of execution and focus on daily, weekly progress.
  • Provides a fresh start every 12 weeks, allowing you to regain momentum or build on success.

The Emotional Connection

• The Challenge of Effective Execution:
  • Executing new actions often requires overcoming discomfort and short-term costs.
  • Many individuals and organizations struggle to execute their plans due to the desire to avoid uncomfortable tasks.
  • Successful execution requires having a strong emotional stake in the outcome.
• The Power of Vision:
  • A compelling vision of the future that you desire more than your own comfort is critical for high performance.
  • Your personal vision should define the life you want to live in all areas, including spiritual, relationships, family, income, lifestyle, health, and community.
  • Your business vision should be developed in alignment with your personal vision to create a strong emotional connection.
  • Vision provides the emotional link and inner strength to overcome challenges and execute your plans.
• The Brain's Response to Vision:
  • The amygdala, a part of the brain, reacts negatively to uncertainty and risk, resisting change.
  • The prefrontal cortex (PFC) acts as a counterbalance, lighting up when imagining a compelling future.
  • The brain has neuroplasticity, the ability to change and develop based on how it is used.
  • Regularly thinking about an inspiring vision can train the brain to act on that vision, strengthening the PFC.

Throw Out the Annual Plan

• The Importance of Planning:
  • Having a plan to achieve your vision and professional goals is essential, just like having a map for a cross-country trip.
  • Planning offers three key benefits: reducing mistakes, saving time, and providing focus.
• 12 Week Planning vs. Annual Planning:
  • 12 week planning is more predictable than 12 month planning, as it's easier to define specific actions for the next 12 weeks.
  • 12 week planning is more focused, as it prioritizes the top 1-3 high-impact activities instead of trying to accomplish too many objectives.
  • The structure of a 12 week plan is designed with implementation in mind, unlike many annual plans that are rarely executed.
• Setting and Aligning Goals:
  • The 12 week goal defines success for the 12 Week Year and represents intentional progress toward your longer-term vision.
  • Tactics, or specific daily actions, must be determined to achieve the 12 week goal.
  • The 12 week plan is structured to ensure that if the tactics are completed, the goals will be achieved.
• Benefits of the 12 Week Approach:
  • 12 week plans allow you to focus on what's important now, without getting lost in the annual planning mindset.
  • 12 weeks is long enough to get things done, yet short enough to maintain a sense of urgency and demand immediate action.

One Week at a Time

• The Importance of Daily Action:
  • Long-term results are created by the actions you take every day.
  • Your daily activity must align with your long-term vision, strategies, and tactics.
  • Your results are created by your actions, so it's crucial to focus on specific, critical activities.
• The Weekly Plan:
  • The weekly plan translates your 12-week plan into daily and weekly action.
  • It organizes and focuses your week, keeping you on track with your core activities.
  • The weekly plan is derived from your 12-week plan, reflecting the critical strategic activity that needs to take place each week.
  • Spending time at the beginning of the week and each day to review and plan your weekly activities is essential.
• The Power of the 12-Week Year:
  • The 12-Week Year creates greater focus by highlighting the value of each week.
  • Your weekly plan enables you to focus your actions and be great at a few things rather than mediocre at many.
  • Aligning your weekly plan with your long-term vision and 12-week goals is crucial for success.
• Implementing the Weekly Plan:
  • Carry your weekly plan with you and work from it on a daily basis.
  • Start each day by reviewing your weekly plan and ensure that your critically important tasks are completed.

Confronting the Truth

• The Power of Scorekeeping:
  • Scorekeeping is at the heart of competition and motivation in sports.
  • Measurement drives the business process and provides feedback on effectiveness.
  • Effective measurement removes emotion and provides an honest picture of performance.
• Measuring Results:
  • Lag indicators measure the end results, while lead indicators measure the activities that produce those results.
  • The most important lead indicator is the execution measure, which tracks how well you followed through on your tactics.
  • Execution measures provide immediate feedback to make adjustments, unlike results which can lag behind.
• The Weekly Scorecard:
  • The Weekly Scorecard objectively measures the percentage of weekly plan tactics completed.
  • Aiming for 85% execution on the top priorities is considered "excellent" performance.
  • Confronting poor execution through the scorecard can be uncomfortable, but is necessary for improvement.
• Productive Tension:
  • Productive tension is the discomfort felt when not executing on planned tactics.
  • This tension can be used as a catalyst for change, rather than an excuse to abandon the system.
  • Staying in the game and executing at 65-70% can still lead to progress, even if not at full potential.

Intentionality

• The Importance of Yes and No:
  • If you are not purposeful about how you spend your time, your results are left to chance.
  • To realize your potential, you must be more mindful about how you spend your time and organize your life around your priorities.
  • Living with clear intention requires discipline and structure to ensure you focus on high-value actions.
• Blocking Your Time:
  • The key to successful time use is to block out regular time each week for strategically important tasks, using a system called Performance Time.
  • Performance Time includes strategic blocks (3 hours of uninterrupted focus), buffer blocks (for unplanned tasks), and breakout blocks (for rejuvenation).
  • Creating an "ideal week" by scheduling routine tasks can help increase productivity and execution.
• Immediate Impact:
  • Gaining control over a few hours each week through performance time can have a dramatic effect on results.
  • Using time with greater intention leads to increased effectiveness, control, and confidence.

Accountability as Ownership

• The Misunderstanding of Accountability:
  • Accountability is often associated with negative consequences, such as fines or suspensions.
  • People commonly talk about "holding others accountable" rather than taking ownership themselves.
  • This reflects the mistaken notion that accountability can be imposed on others.
• The True Nature of Accountability:
  • Accountability is not about consequences, but about ownership.
  • It is a character trait, a willingness to own your actions and results regardless of circumstances.
  • Accountability is rooted in the understanding that we have freedom of choice in everything we do.
• The Empowerment of Accountability:
  • When you approach tasks as a "choose-to" rather than a "have-to", you are able to tap into your resources and give your best.
  • True accountability actively confronts the truth and the consequences of your choices, which is extremely empowering.
  • Embracing accountability moves you from resistance to empowerment, from limits to possibilities, and from mediocrity to greatness.
• Self-Accountability:
  • The only accountability that truly exists is self-accountability.
  • You must develop the mental honesty and courage to own your thinking, actions, and results.

Interest versus Commitment

• The Power of Commitments:
  • Kept commitments improve results, build trust, and foster high-performance teams.
  • Commitments are powerful and can be life-changing.
• Differentiating Interest and Commitment:
  • Interest means doing something only when circumstances permit.
  • Commitment means accepting no excuses and focusing solely on results.
• The Four Keys to Successful Commitments:
  • Strong Desire: A clear and compelling reason is needed to fully commit.
  • Keystone Actions: Identifying the core actions that produce the desired results.
  • Counting the Costs: Recognizing the sacrifices required to fulfill the commitment.
  • Acting on Commitments, Not Feelings: Doing what is necessary regardless of how one feels.
• The 12 Week Commitment:
  • Commitments for 12 weeks are more feasible than lifetime or annual commitments.
  • Commitments ultimately shape our lives, marriages, relationships, results, and character.

Greatness in the Moment

• The Hurried New World:
  • The world is moving faster, with less downtime and more distractions.
  • Multitasking is a highly valued skill, but it leads to stress, burnout, and mediocrity.
  • People are physically present but mentally elsewhere, missing out on the present moment.
• The Importance of Being Present:
  • When you are present in the moment, your thinking is clear, decisions come easily, and you perform tasks effortlessly.
  • The present moment is all we have - the future is created now, and greatness is achieved in the moment.
  • Life is lived in the moment, and an appreciation for the present is crucial, especially when facing challenges like health issues.
• Achieving Greatness:
  • Greatness is not achieved when the result is reached, but long before, when you choose to do the necessary things.
  • The difference between greatness and mediocrity is small on a daily and weekly basis, but significant in the long run.
  • Everyone has the ability to be great, and it starts with choosing to do the extra things, even when you don't feel like it.
• The 12 Week Challenge:
  • The author challenges the reader to commit to being great each day and see the results in just 12 weeks.
  • Don't settle for less than the life you are capable of living - strive for greatness in the present moment.

Intentional Imbalance

• Balancing Time and Energy:
  • Too much time and effort in a single area can lead to burnout and lack of fulfillment.
  • Work-life balance is a significant challenge for many people.
• Life Balance is Intentional Imbalance:
  • Life balance is not about equal time in each area, but about being purposeful in how and where you spend your time, energy, and effort.
  • At different times, you will choose to focus on one area over another, and that's perfectly fine, provided it's intentional.
• The 12 Week Year for Life Balance:
  • The 12 Week Year process can help you live a life of intentional imbalance.
  • You can use the 12 Week Year to focus on key areas of your life, such as health, relationships, spiritual, financial, emotional, intellectual, and community life.
  • Breaking bigger goals into 12-week segments allows you to make consistent progress and celebrate milestones along the way.
• Assessing Life Balance:
  • Rate your level of satisfaction in the seven areas of life balance on a scale of 1 to 10.
  • Each area is either a source of energy or a drain, and can affect the other areas of your life.
• The Power of the 12 Week Year:
  • The 12 Week Year has the power to increase your income and material wealth, as well as help you experience significant improvements in any area of your life.

Putting It All Together

• The Power of the 12 Week Year:
  • Provides a proven framework to consistently apply the fundamentals of execution.
  • Helps you focus on what's most important and achieve your goals.
  • Emphasizes the importance of short-term planning and accountability.
• Proven Tools and Templates:
  • Offers practical tools and templates to help you implement the 12 Week Year effectively.
  • Includes worksheets for setting goals, creating plans, and tracking progress.
  • Provides guidance on leveraging the 12 Week Year in both personal and professional contexts.
• Achieving Your Goals:
  • Emphasizes the importance of starting today, as a year from now you'll wish you had.
  • Encourages readers to take action and apply the principles of the 12 Week Year.
  • Highlights the potential for transformative change when the 12 Week Year is consistently applied.

The Execution System

• The 12 Week Year as an Execution System:
  • The 12 Week Year is an execution system that helps you operate at your best each day by creating clarity and focus on what matters most.
  • It consists of 8 fundamental elements organized into 3 principles and 5 disciplines.
  • Applying the 12 Week Year as a complete system can lead to significant breakthroughs in personal and professional results.
• Three Principles:
  • Accountability - Taking ownership of actions and results.
  • Commitment - Making and keeping personal promises to yourself.
  • Greatness in the Moment - Choosing to do what is necessary to become great.
• Five Disciplines:
  • Vision - Creating a clear, compelling picture of the future.
  • Planning - Developing a focused plan to achieve the vision.
  • Process Control - Aligning daily actions with the critical actions in the plan.
  • Measurement - Using lead and lag indicators to provide feedback and drive improvement.
  • Time Use - Intentionally managing time to focus on high-priority activities.
• The Emotional Cycle of Change:
  • Implementing the 12 Week Year involves change, which can trigger an emotional roller coaster.
  • The cycle includes stages of uninformed optimism, informed pessimism, valley of despair, informed optimism, and success and fulfillment.
  • Awareness of this cycle can help manage negative emotions and stay committed to the change process.
• The 12 Week Year as a Closed System:
  • The 12 Week Year contains everything needed for success when applied as a complete system.
  • It becomes an operating system that supports and leverages other business systems, facilitating change and execution.
  • Applying the 12 Week Year as a daily foundation, rather than as one more thing to do, is key to its long-term effectiveness.

Establish Your Vision

• The Power of Vision:
  • Vision is critical to staying motivated and on track, especially when facing difficulties.
  • Sal Durso's experience: After losing a major part of his firm's revenue, he shifted his thinking and crafted a new vision to guide the company's regeneration.
  • Vision can inspire hope and create a sense of direction, even in the face of setbacks.
• Impossible, Possible, Probable, Given:
  • When envisioning a future significantly beyond your current reality, it's easy to dismiss it as "impossible."
  • Shift your mindset from "impossible" to "possible" by asking "What if?" instead of "How?"
  • Move from "possible" to "probable" by planning the "how," and then to "given" as you start to see results.
• Crafting Your Vision:
  • Balance your personal and professional visions, as your passion often comes from your personal vision.
  • Consider three time horizons: long-term aspirations, mid-term (3-year) goals, and 12-week goals.
  • Be bold and courageous in crafting your long-term aspirational vision.
• Thinking Shift:
  • Shift your mindset from seeing vision as "fluff" to understanding its power as the foundation for high performance.
  • Vision provides the "why" behind your actions, enabling you to overcome fears and take consistent action.
• Team Application:
  • Managers can help their team members by reviewing their visions and exploring their level of ownership and emotional connection.
  • Establish a team vision by having team members first work on their individual visions, then aligning on a common team vision.
• Common Pitfalls and Success Tips:
  • Avoid pitfalls like not taking vision seriously, having an unmeaningful vision, having a vision that is too small, and not connecting your vision to daily actions.
  • Take success actions like sharing your vision with others, staying in touch with your vision, and living with intention to make progress on your vision.

Develop Your 12 Week Plan

• Planning Is Beneficial:
  • Planning enables you to allocate time and resources effectively, increases the odds of hitting goals, helps coordinate a team, and creates a competitive advantage.
  • Many people have an action bias and don't plan, believing they already know what to do. However, knowing what to do is not enough - a written plan is needed to increase the odds of success.
• Game Changer:
  • The 12 Week Year execution cycle creates an increased premium on the value of time, as each day counts toward reaching goals.
  • A 12 week plan helps you get more of the right things done each day and reach your goals faster with greater impact.
  • 12 week planning provides a fiercely consistent focus on the few vital actions that drive results, as there is not enough time to pursue many different things.
  • The short 12 week time horizon reduces uncertainty, allowing for more effective action-level planning compared to annual plans.
• A Good Plan Fosters Solid Execution:
  • An effective 12 week plan defines the specific actions to take each week to reach the goal.
  • Plans should balance building long-term capacity and driving short-term results.
• Effective Plan Structure:
  • Plans should have specific, measurable, positive, realistic-stretch goals and tactics with assigned accountability and deadlines.
  • Tactics should start with a verb and be complete sentences.
• Establish Your 12 Week Goals:
  • Determine 12 week goals that align with your long-term vision and represent a meaningful stretch.
  • Reflect on why the goals are important and what will be different if you achieve them.
• Writing Your 12 Week Plan:
  • For each goal, define the highest-priority daily and weekly actions (tactics) needed to reach it.
  • Consider what actions you'll struggle with and how you'll overcome those struggles.
• Thinking Shift:
  • Overcome common planning barriers like past planning failures and lack of time.
  • Recognize that a well-written 12 week plan is critical for effective execution.
• Team Application:
  • Engage team members in creating their own 12 week visions and plans.
  • Provide coaching to refine team members' goals and plans.
  • For team plans, ensure alignment, focus, individual accountability, and balanced workload.
• Common Pitfalls and Success Tips:
  • Avoid pitfalls like misalignment with long-term vision, lack of focus, unwillingness to make tough choices, overly complex plans, and lack of personal meaning.
  • Keep the plan simple, focus on the most important items, and make it truly meaningful.

Installing Process Control

• Making Sure Things Get Done:
  • New actions required for higher performance are often uncomfortable, and willpower alone is not enough to ensure consistent follow-through.
  • Process control uses tools and events to create support structures that augment and replace willpower.
  • Successful people like Michael Phelps have support structures in place to help them consistently take the necessary actions.
• Weekly Plans:
  • The weekly plan is a powerful tool that translates the 12-week plan into daily and weekly action.
  • The weekly plan should contain only the most critical strategic activities needed to achieve the 12-week goals.
  • Printing and calendaring the weekly plan helps ensure the most important actions get completed each week.
• Don't Go It Alone:
  • Peer support groups, called Weekly Accountability Meetings (WAMs), can significantly improve the success rate of implementing changes.
  • WAMs provide a platform for reporting progress, sharing successful techniques, and encouraging one another.
  • The WAM agenda includes individual report-outs, discussion of successful techniques, and group encouragement.
• The Weekly Routine:
  • The weekly routine consists of three steps: scoring your week, planning your week, and participating in a WAM.
  • Scoring your execution and planning your week are essential for effective weekly execution.
  • Participating in a WAM with a peer group provides accountability and support to stay on track.
• Thinking Shift:
  • Many people resist written weekly plans and peer support groups due to limiting beliefs and a fear of transparency and accountability.
  • However, research shows that a written plan and peer support dramatically increase the chances of successful execution.
  • Leaders must model the weekly routine and champion the cultural shift to the 12-week year approach.
• Common Pitfalls:
  • Not planning each week, including all tasks instead of just strategic items, assuming each week is the same, adding tactics weekly, not using the plan to guide your day, and not making it a routine.

Keeping Score

• The Importance of Measurement:
  • Measurement drives the execution process and provides feedback on the effectiveness of actions.
  • Effective measurement combines lead and lag indicators to enable informed decision-making.
• Adam Black's Experience:
  • The 12 Week Year system helped him track daily metrics and achieve a 65% increase in unit and dollar volume.
  • The system allowed him to meet his company's standards and qualify for a reward trip.
• Lead and Lag Indicators:
  • Lead indicators are the early-stage actions that drive the desired results (lag indicators).
  • More frequent measures (daily, weekly) provide more useful feedback than less frequent ones (monthly, quarterly, annual).
  • Tracking execution of planned tactics is a critical lead indicator for achieving 12 week goals.
• Thinking Shift:
  • Embrace measurement as feedback, not just accountability.
  • Focus on actions (execution) rather than just the end results.
• Team Application:
  • Managers should use measurement as a feedback mechanism, not a tool for negative consequences.
  • Encourage team members to track their own key metrics and hold themselves accountable.
  • Review team members' weekly execution scores to identify risks and provide coaching.
• Common Pitfalls and Success Tips:
  • Avoid seeing measurement as complicated or unimportant.
  • Schedule regular time each week to review progress and plan next steps.
  • Persist through disappointing scores and focus on making weekly progress.
  • Confront the reality that the numbers reveal, even if it's uncomfortable.

Take Back Control of Your Day

• Barriers to Achieving More:
  • Lack of time is a common barrier for many, often masking deeper issues.
  • Success depends more on how time is managed than on having more time available.
  • An inspiring story of Annette Batista utilizing time blocking successfully.
• Time Blocking Strategy:
  • Utilizing buffer blocks in the morning to prioritize tasks and email.
  • Dedicated time blocks for key activities throughout the day, like phone calls and home visits.
  • Balancing demanding workload with personal goals like homeschooling.
• Benefits of Effective Time Use:
  • Working ahead and achieving goals with disciplined time blocking.
  • Success in work and personal life by intentional planning and execution.
  • Comparison between average time spent on distractions and focused work time.
• Importance of Strategic Activities:
  • Strategic blocks for high payoff activities, not just urgent tasks.
  • Buffet blocks to handle low-level administrative work efficiently.
  • Creating breakthrough results by changing time allocation towards strategic goals.
• Model Work Week:
  • Designing a productive week through time blocking high-value activities.
  • Strategic blocks, buffer blocks, and breakout blocks essential for effective planning.

Taking Ownership

• Victim Mentality:
  • Some people refuse to take responsibility for their actions and blame others for their failures.
  • Victim mentality limits one's success by attributing outcomes to external circumstances, people, or events.
• Accountability:
  • Accountability is taking ownership of one's actions and results.
  • Successful people are accountable, as it allows them to gain control of their lives and fulfill their potential.
  • Accountability shifts the focus from defending actions to learning from them, treating failures as feedback.
• Overcoming Challenges:
  • Despite facing severe physical challenges, Dustin Carter refused to be a victim and became a successful wrestler.
  • Excuses and barriers can be overcome by taking ownership and responsibility for one's choices and actions.
• Fostering Accountability:
  • Resolve to never be the victim again, stop feeling sorry for oneself, and be willing to take different actions.
  • Associate with accountable people who can positively influence one's mindset and behavior.
• Organizational Accountability:
  • Leaders should move beyond viewing accountability as consequences and instead foster a culture of ownership.
  • Strategies include becoming aware of victim conversations, modeling accountability, clarifying expectations, and focusing on the future.

12 Week Commitments

• The Power of Commitments:
  • Commitment defined as being bound emotionally or intellectually to a course of action.
  • Successful commitments require a conscious decision and accountability for desired results.
  • Commitments reflect a state of full dedication to achieving specific goals.
• Personal Commitments:
  • Promises made to oneself for specific actions such as working out consistently or making sales calls.
  • Keeping personal commitments leads to a sense of achievement and belief in one's abilities.
  • Individuals reflect on their ability to follow through and the impact on their self-perception.
• Commitment Exercise:
  • Process of establishing 12-week commitments by setting goals, identifying keystone actions, and determining associated costs.
  • Choosing impactful actions and acknowledging costs are crucial steps to effective commitment setting.
  • Successful commitments involve aligning intentions with actions and consciously choosing to fulfill obligations.
• Commitments to Others:
  • Exploration of promises made to others and the impact of fulfilling or breaking them on relationships.
  • Understanding the consequences of unmet commitments on trust and integrity in personal and professional interactions.
  • Recognizing implicit promises and aligning actions with stated commitments to maintain credibility and trust.
• Common Pitfalls and Success Tips:
  • Challenges like giving up after missing commitments and failing to confront breakdowns can hinder progress.
  • Valuing one's word, not overcommitting, and publicly sharing commitments are essential for success.
  • Importance of persistence, self-accountability, and aligning actions with long-term goals to maintain commitment momentum.

Your First 12 Weeks

• Resistance Monsters:
  • Common barriers to change include the need for immediate gratification, attempting too many big changes at once, and old habits.
  • The 12 Week Year helps overcome these barriers by creating a sense of progress, breaking down big changes into manageable steps, and establishing new execution habits.
• Applying the 12 Week Year:
  • The first 12 weeks are critical for fully engaging with the system and establishing new habits.
  • The first four weeks are about getting a fast start, the second four weeks are about maintaining momentum, and the last four weeks are about finishing strong.
  • The 13th week provides an opportunity to assess progress, celebrate success, and plan for the next 12 weeks.
• Success Tips:
  • Consistent execution of the weekly planning, scoring, and accountability meeting routines is key.
  • Leverage "productive tension" as a catalyst for change rather than an excuse to abandon the system.
  • Focus on finishing the 12 weeks strongly by committing to daily, weekly, and 12-week execution.
• Team Application:
  • Managers should recognize progress early and often, review team members' plans, and conduct regular check-ins.
  • Conducting a robust after-action review at the end of the 12 weeks is important for continuous improvement.

Final Thoughts and the 13th Week

• The 13th Week:
  • At the end of every 12 Week Year, there is a 13th week.
  • The 13th week is an opportunity to review the results from the previous 12 weeks and launch into the next 12 Week Year with fresh goals and a plan.
• The Power of Application:
  • The 12 Week Year is a complete system to dramatically improve results.
  • The power of the 12 Week Year is only realized through application.
  • Tens of thousands of clients have embraced the system and achieved amazing results.
• The 12 Week Year Community:
  • The 12 Week Year is a community, with a vision to positively impact as many people as possible.
  • Readers are encouraged to connect with the authors on social media and join the community of 12 Week Year enthusiasts.
• Embracing Your Potential:
  • The authors believe that if readers take up the 12 Week Year ideas and apply them, it will be one of the best investments of their time and money.
  • Readers are encouraged to stop waiting for things to be perfect and start where they stand, as they are capable of great things.
• Sharing the 12 Week Year:
  • Readers are encouraged to share the 12 Week Year with their friends, coworkers, and communities.
  • Readers can also become certified trainers to help spread the 12 Week Year.